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Honor System Marketing by Jeff McPherson

$31.80 inc GST

Honor System Marketing

Discovering Honesty, Trust & Profit amongst the goodness of people

by Jeff McPherson

 

Jeff McPherson reports that honor systems are making a comeback in the 21st century.

More than a standard guide, he shows how the honor system marketing can become an essential tool for doing business and reviving our spirit of trust in humanity.

Drawn on the author’s personal experience with dozens of farmers, business owners and customers he shows how you can make this work through a diverse group of real life examples.


Softcover, 201p
ISBN: 9781601730206

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